HOXTON HIPSTER

Musician JJ uses neutral colours to stand out after dark.

GRANNY BLONDE

Emma adds a mature style to her youthful haircut.

BLINKING IN BLACK

Models Zofia and Yara contrast in gothic and geek trends.

17-year-old Sophie's role model is Alexa Chung (we can see why). The short skirt and the flowing blouse is the perfect choice for such hot weather.

VIBRANT COLOURS, MISERABLE FACE

Fernando Blake is a skater and student in London, his patterned shirt in combination with cut off shorts create a preppy yet grungey look.

Covent Garden Chic

Maeve O'brian all the way from down under, jealous much, works at Primrose Bakery in Covent Garden. With no plans tonight as she's working till 8 she sports the Marmite of shoes: leopard print, Creepers. Love them or hate them, they're not our shoe of choice but Maeve pulls them off sweetly. Almost makes us want to buy a pair...

Ella, a Goldsmiths student studying Social Anthropology and Media may not be interested in blogging but we're certainly interested in her! This all black outfit paired with a Levis denim jacket is the ultimate in effortless London cool.

By Samantha Goodwin & Nicole Campanaro

With a playful pesonality, an oufit to match and a sixties like style, 16 years old Holly likes to shop at Urban Outfitters, Topshop, but mostly at charity shops (where she got this top).